P28 Bread Now Carried in Wegmans Grocery Chain

SYRACUSE, NEW YORK – April 24, 2012 – New York Bakery, developers of the health-based company P28 out of Syracuse, NY, is pleased to announce that all P28 High Protein Bread and Bagel products are now available at all Wegmans grocery stores across the United States.


Wegmans is a privately held, family-owned company that was founded in 1916 by the Wegman family, and is headquartered in Rochester, New York. The company, whose chain of franchises are largely located in the eastern portion of the U.S., has been ranked #4 on FORTUNE magazine’s 2012 list of the 100 Best Companies to Work For, and has been on the list every year since it began in 1998, and in 2005, ranked #1. Wegmans is one of the largest private companies in the U.S. while having also raised the bar on the shopping experience with better quality goods, a choice selection of goods, restaurant-quality prepared foods, noteworthy stores and displays, and a well-communicated level of customer service, having been praised by the Food Network and Consumer Reports alike.


P28 High Protein Bread and Bagels are 100% Natural and jam packed with 28 grams of protein.  P28 is made with 100% Whole Wheat, and the highest quality source of protein, Whey Isolate.  P28 also has 8 essential amino acids, is a good source of fiber, and is cholesterol free.

Made with only the finest ingredients, P28 is formulated to build a healthy body. Whether you are looking to build lean muscle or lose body fat, P28 will provide you with the protein and nutrients you need to stay fueled throughout any activity.


P28 Bread was developed by three brothers and their personal trainer — Mike, Chris and Peter Christou — who own a bakery in Syracuse, New York. The idea for the bread stemmed from the brothers’ own desire to lose weight and get in shape without sacrificing great-tasting bakery foods. “Bread is normally the first thing you have to give up when you diet,” explained Peter. “We wanted to develop bread that would be the staple ingredient of weight loss and fitness programs.”

The brothers worked closely with their personal trainer, Billy Sullivan to understand the relationship between exercise and diet. “If you want to lose weight, you have to do more than hit the gym. You have to address nutrition,” explained Sullivan, who developed P28 High Protein Bread with the Christou brothers. “It’s the bread you want, the protein you need,” added Chris.

The group worked for over a year developing the perfect recipe for bread that was nutritious, an excellent source of protein, great-tasting, and filling. According to Mike, some protein foods can be chalky or unpleasant, but P28 is real bread. It looks, feels and smells right. It toasts right. And it has the finest ingredients, including whey protein.

Research from Harvard Medical has demonstrated that increasing muscle mass increases metabolism (the amount of calories you burn while at rest). “Increasing your muscle mass does not require becoming as big or defined as a body builder, but it does require additional protein, and P28 High Protein Bread is a tasty, wholesome way to add protein to your diet” says Mike. “Protein also helps protect and repair your cells and give you the long-term energy you need to get through your day.”